{"id":320,"date":"2026-01-03T11:48:20","date_gmt":"2026-01-03T09:48:20","guid":{"rendered":"https:\/\/ahadesign.cz\/ahadesignklub\/?p=320"},"modified":"2026-02-16T07:01:04","modified_gmt":"2026-02-16T05:01:04","slug":"sablona-jako-digitalni-produkt","status":"publish","type":"post","link":"https:\/\/ahadesign.cz\/ahadesignklub\/sablona-jako-digitalni-produkt\/","title":{"rendered":"\u0160ablona jako digit\u00e1ln\u00ed produkt"},"content":{"rendered":"\t\t
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Tvo\u0159\u00edte v Canv\u011b a napadlo v\u00e1s prod\u00e1vat hotov\u00e9 \u0161ablony jako digit\u00e1ln\u00ed produkt? Teoreticky super n\u00e1pad. Prakticky? No, z\u00e1le\u017e\u00ed kde a komu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u010cesk\u00fd trh: mal\u00fd rybn\u00edk, kter\u00fd se rychle okouk\u00e1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u010cesko je pro prodej stejn\u00e9ho digit\u00e1ln\u00edho produktu p\u0159\u00edli\u0161 mal\u00e9, co\u017e je velk\u00e1 nev\u00fdhoda, nav\u00edc s t\u00edm nelze nic d\u011blat, ani tuto skute\u010dnost jakkoli obej\u00edt. Pokud jde o hotov\u00e9 \u0161ablony, plat\u00ed to bohu\u017eel dvojn\u00e1sob. Dostanou se k nim vesm\u011bs ti sam\u00ed lid\u00e9, tedy ti sam\u00ed provozovatel\u00e9 slu\u017eeb, poradkyn\u011b, nev\u011bsty, kosmeti\u010dky… A te\u010f si p\u0159edstavte, \u017ee polovina z nich jede na stejn\u00e9 grafick\u00e9 \u0161ablon\u011b. To prost\u011b nechcete.<\/p>

Originalita je u n\u00e1s pova\u017eovan\u00e1 za standard. T\u00edm p\u00e1dem m\u00e1 \u0161ablona \u0161anci pouze v p\u0159\u00edpad\u011b, \u017ee je vytvo\u0159en\u00e1 jako jedine\u010dn\u00fd kus<\/strong>, kter\u00fd se prod\u00e1 pouze jednomu z\u00e1kazn\u00edkovi. Klidn\u011b s mo\u017enost\u00ed \u00fapravy (barev, font\u016f), ale \u017e\u00e1dn\u00fd kvantov\u00fd prodej.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Jednor\u00e1zov\u00e1 \u0161ablona jako chytr\u00fd kompromis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tohle je model, kter\u00fd nab\u00edz\u00ed \u0159e\u0161en\u00ed. Vytvo\u0159\u00edte \u0161ablonu jako jeden origin\u00e1l. \u0158\u00edk\u00e1m tomu pasivn\u011b aktivn\u00ed tvorba<\/strong>, proto\u017ee tvo\u0159\u00edte p\u0159edem, nikoli na zak\u00e1zku. T\u00edm p\u00e1dem pak:<\/p>

  • Nab\u00eddnete \u0161ablonu jako hotovou v\u011bc<\/p><\/li>

  • Uprav\u00edte dle zad\u00e1n\u00ed klienta \u2013 pokud v\u016fbec \u00fapravy vy\u017eaduje<\/p><\/li>

  • Cena se pohybuje okolo 2000\u20133000 K\u010d<\/p><\/li>

  • Klient si pak s\u00e1m tvo\u0159\u00ed dal\u0161\u00ed n\u00e1vrhy v t\u00e9m\u017ee stylu, p\u0159\u00edpadn\u011b nab\u00eddnete dodate\u010dnou podporu<\/p><\/li><\/ul>

    V\u00fdhody:<\/strong><\/p>

    • Mnohem levn\u011bj\u0161\u00ed varianta ne\u017e \u0161ablona na m\u00edru<\/li>
    • Klient vid\u00ed va\u0161i pr\u00e1ci p\u0159edem<\/li>
    • U\u0161et\u0159\u00edte hromadu \u010dasu, proto\u017ee pouze upravujete<\/li>
    • Tvo\u0159\u00edte podle vlastn\u00edho stylu, vkusu, n\u00e1lady<\/li><\/ul>

      P\u0159edp\u0159ipraven\u00e1 \u0161ablona je v tomto p\u0159\u00edpad\u011b st\u00e1le jeden origin\u00e1l, d\u00e1le ji neprod\u00e1v\u00e1te.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      Hotovky? Ano, ale s kufrem a pasem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Pokud pl\u00e1nujete prod\u00e1vat hotov\u00e9 \u0161ablony v prav\u00e9m slova smyslu (tedy hromadn\u00fd produkt, kter\u00fd si koup\u00ed kdokoliv), tak \u010cesko nechte b\u00fdt a zami\u0159te rovnou ven:<\/p>

      • Etsy<\/p><\/li>

      • Creative Market<\/p><\/li>

      • Design Bundles<\/p><\/li>

      • Gumroad<\/p><\/li><\/ul>

        Zkr\u00e1tka na trhy, kde je dost lid\u00ed na to, aby se design hned neokoukal. Ale pozor: i tady je d\u016fle\u017eit\u00e9, s \u010d\u00edm jdete ven. \u0160ablona vypadaj\u00edc\u00ed jako stovky jin\u00fdch, t\u011b\u017eko najde z\u00e1jemce. Zahrani\u010dn\u00ed trh je mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed na kvalitu a typicky canv\u00e1ck\u00e9 \u0161ablony jsou v tomto p\u0159\u00edpad\u011b pas\u00e9.<\/p>

        Cen\u00ed se p\u0159edev\u0161\u00edm originalita a komplexnost, ale i mno\u017estv\u00ed. Jedna sada by m\u011bla obsahovat minim\u00e1ln\u011b 50 n\u00e1vrh\u016f. Rovn\u011b\u017e po\u010d\u00edtejte s t\u00edm, \u017ee sou\u010d\u00e1st\u00ed \u0161ablon ji\u017e v dne\u0161n\u00ed dob\u011b mus\u00ed b\u00fdt obr\u00e1zky, videa, hudba, mnohdy tak\u00e9 p\u0159edp\u0159ipraven\u00e9 texty, alespo\u0148 \u010d\u00e1ste\u010dn\u011b. Bez toho jsou \u0161ablony zcela neprodejn\u00e9.<\/p>

        Ov\u0161em nezapome\u0148te \u2013 \u0161ablony nemus\u00ed b\u00fdt jen pro p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>. Pat\u0159\u00ed sem tak\u00e9:<\/p>

        • bannery<\/strong><\/li>
        • prezentace<\/strong><\/li>
        • e-booky a mini magaz\u00edny<\/strong><\/li>
        • reels<\/strong><\/li>
        • kni\u017en\u00ed ob\u00e1lky<\/strong> \u2013 ty maj\u00ed obrovsk\u00fd potenci\u00e1l, ov\u0161em zase p\u0159ev\u00e1\u017en\u011b na zahrani\u010dn\u00edch trz\u00edch. Ve sv\u011bt\u011b jsou velmi obl\u00edben\u00e9 pr\u00e1v\u011b proto, \u017ee oproti ob\u00e1lk\u00e1m na m\u00edru, vyjdou doslova za hubi\u010dku. U n\u00e1s hotov\u00e9 ob\u00e1lky k prodeji nenajdete v\u016fbec, bohu\u017eel. Sv\u00fdm zp\u016fsobem je to d\u00edra na na\u0161em trhu. Mo\u017en\u00e1 stoj\u00ed za to, pr\u00e1v\u011b tento artikl v \u010cesku vyzkou\u0161et.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          Kde tvo\u0159it n\u00e1vrhy aneb tvorba bez omezen\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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          P\u0159i tvorb\u011b \u0161ablon pat\u0159\u00ed k neju\u017e\u00edvan\u011bj\u0161\u00edm rozhodn\u011b Canva, Adobe, Figma, Affinity.<\/p>

          Canva nesm\u00ed chyb\u011bt, proto\u017ee pat\u0159\u00ed mezi neju\u017e\u00edvan\u011bj\u0161\u00ed a nejdostupn\u011bj\u0161\u00ed platformy pro u\u017eivatele, kte\u0159\u00ed necht\u011bj\u00ed popt\u00e1vat slu\u017eby grafik\u016f.<\/p>

          \u00a0<\/p>

          Ve v\u0161ech zm\u00edn\u011bn\u00fdch p\u0159\u00edpadech v\u0161ak plat\u00ed, \u017ee m\u016f\u017eete narazit na spoustu omezen\u00ed p\u0159i u\u017e\u00edv\u00e1n\u00ed jednotliv\u00fdch aktiv (grafika, obr\u00e1zky, hudba…)<\/p>

          \u00a0<\/p>

          Nejprve zm\u00edn\u00edm Canvu, proto\u017ee kdy\u017e tvo\u0159\u00edte v Canv\u011b, tvo\u0159\u00edte v Canv\u011b<\/em>. A to doslova. V\u011bt\u0161ina prvk\u016f, obr\u00e1zk\u016f i hudby je toti\u017e v\u00e1zan\u00e1 na jejich licen\u010dn\u00ed podm\u00ednky. U\u017e\u00edv\u00e1n\u00ed je tak mo\u017en\u00e9 pouze v r\u00e1mci Canvy samotn\u00e9<\/strong>. Jakmile chcete n\u011bco upravit jinde nebo pou\u017e\u00edt mimo \u0161ablonu, nastane probl\u00e9m. Dle licen\u010dn\u00edch podm\u00ednek nic mimo Canvu pou\u017e\u00edvat nesm\u00edte. Jestli nav\u00edc pou\u017e\u00edv\u00e1te prvky z Canvy Pro, mus\u00ed m\u00edt Pro verzi i ten, kdo s va\u0161\u00ed \u0161ablonou d\u00e1le pracuje, co\u017e nemus\u00ed ka\u017ed\u00e9mu vyhovovat.<\/p>

          \u00a0<\/p>

          Obdobn\u00e1 situace v\u0161ak nast\u00e1v\u00e1 i jinde, tedy u Adobe, Figmy, Affinity. Aktiva si pravd\u011bpodobn\u011b opat\u0159\u00edte ve fotobance, ale sv\u00e9mu klientovi je nesm\u00edte poskytnout k dal\u0161\u00edmu u\u017e\u00edv\u00e1n\u00ed mimo v\u00e1\u0161 n\u00e1vrh. Probl\u00e9m je i ten, \u017ee neust\u00e1le mus\u00edte ve fotobank\u00e1ch z nich\u017e \u010derp\u00e1te obsah udr\u017eovat \u010dlenstv\u00ed. Jakmile \u010dlenstv\u00ed zru\u0161\u00edte, \u017e\u00e1dn\u00e1 aktiva ji\u017e nesm\u00edte pro sv\u00e9 n\u00e1vrhy d\u00e1le vyu\u017e\u00edvat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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          Na \u0159adu p\u0159ich\u00e1z\u00ed AHADesign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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          Pr\u00e1v\u011b zde nejv\u00edce ocen\u00edte grafick\u00fd bal\u00ed\u010dek AHADesign a bonusy Adlero. V\u0161echny obr\u00e1zky, prvky i hudba jsou vytvo\u0159en\u00e9 n\u00e1mi a nemaj\u00ed \u017e\u00e1dn\u00e1 omezen\u00ed \u2013 m\u016f\u017eete je tedy pou\u017e\u00edt k libovoln\u00e9 tvorb\u011b, \u00faprav\u00e1m, i p\u0159\u00edm\u00e9mu prodeji hotov\u00fdch n\u00e1vrh\u016f<\/strong>.<\/p>

          Nepot\u0159ebujete nic speci\u00e1ln\u00edho, ani Canvu Pro, ne\u0159e\u0161\u00edte autorsk\u00e1 pr\u00e1va, proto\u017ee to co nab\u00edz\u00edme, je ur\u010deno jak pro osobn\u00ed, tak i komer\u010dn\u00ed \u00fa\u010dely.<\/p>

          Z\u00e1rove\u0148 u\u0161et\u0159\u00edte spoustu \u010dasu. Tvorba jednotliv\u00fdch aktiv je hodn\u011b n\u00e1ro\u010dn\u00e1, vy se t\u00edm v\u0161ak nemus\u00edte zdr\u017eovat ani zab\u00fdvat. Ve\u0161ker\u00fd obsah je p\u0159ipraven k okam\u017eit\u00e9mu pou\u017eit\u00ed.<\/p>

          Zkr\u00e1tka \u2013 volnost, jistota a \u00faspora \u010dasu na jednom m\u00edst\u011b.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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          AHADESIGN je prostor pro vizu\u00e1ln\u00ed a grafick\u00e9 nad\u0161ence. <\/strong><\/p>

          Jsem Hanka, digit\u00e1ln\u00ed tv\u016frce na voln\u00e9 noze, kter\u00fd jde v\u017edy jen vlastn\u00ed cestou. D\u011bl\u00e1m grafiku, inspiruji, rad\u00edm a sd\u00edl\u00edm tipy pro v\u0161echny kreativn\u011b nalad\u011bn\u00e9 du\u0161e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          Nebav\u00ed v\u00e1s ps\u00e1t koment\u00e1\u0159e? \u0158ekn\u011bte to smajl\u00edkem!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Tvo\u0159\u00edte v Canv\u011b a napadlo v\u00e1s prod\u00e1vat hotov\u00e9 \u0161ablony jako digit\u00e1ln\u00ed produkt? Teoreticky super n\u00e1pad. Prakticky? No, z\u00e1le\u017e\u00ed kde a komu. \u010cesk\u00fd trh: mal\u00fd rybn\u00edk, kter\u00fd se rychle okouk\u00e1 \u010cesko je pro prodej stejn\u00e9ho digit\u00e1ln\u00edho produktu p\u0159\u00edli\u0161 mal\u00e9, co\u017e je velk\u00e1 nev\u00fdhoda, nav\u00edc s t\u00edm nelze nic d\u011blat, ani tuto skute\u010dnost jakkoli obej\u00edt. Pokud jde […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","hentry","category-canva","category-grafika"],"_links":{"self":[{"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/posts\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":84,"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":1160,"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/posts\/320\/revisions\/1160"}],"wp:attachment":[{"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahadesign.cz\/ahadesignklub\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}